Good website performance increase conversion rates

Basically, customers need and have a demand to visit your website because essentially it boils down to customer expectations. Therefore, If your website has a slow page loading time, the user experience will be bad and this can influence your revenue especially the business websites. 

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Your goal is to keep users as long as possible on your website to convert. Experiencing a slow loading site, visitors feel not good or even suspend it is a fake address and then they will leave the website to choose another one.  

By increasing the friction, you will lower the user experience and increase the likelihood of users abandoning your website. You may think that it would only be a small percentage of users, but you would be wrong. 

In fact, according to MySpeed, every website test result cut off 1s speed, website conversion can boost up to 7% and 11% more page views. Moreover, 53% of users abandon your page if it takes longer than three seconds to load ( Storm.M). To sum up, all website users always expect that they will experience websites having a quick loading time. 

Website testing: Good website performance increase conversion rates

Website performance is essential to succeeding online. Website testing will help you to check it and see whether if your website needed to be optimized. Because a good page loading time can bring you huge revenue. So, what is the relationship between them? How to improve website performance? Let’s get it.

Website testing: How to improve website performance?

It is expected that the page loading time of your website should take no more than 3 seconds and you conduct the website testing, the result is not as expected, so what should you do? How to improve website performance optimization? Let’s try some ways below.

1.) Reduce Image File Sizes

The image file size is too big is actually one of the biggest problems which needed to be optimized first. When it comes to page load times, customers meet this problem first. Therefore, it is important for you to reduce image file sizes.

Images should really only be used if they are bringing something to the table :

“If you can eliminate an image resource, which often requires a large number of bytes relative to HTML, CSS, JavaScript, and other assets on the page, then that is always the best optimization strategy.” 

Understand simply, the larger the files are, the longer they need to be downloaded. The better way is that you can resize the image through Adobe Photoshop.

After that, you are able to “Save For Web” and adjust the image quality to reduce the file size further.

2.) Minimize HTTP Server Requests

Through the website testing, it also tells you should minimize HTTP server requests. For each file on your web page, whether it is an image, CSS, javascript, etc – the browser has to make the request to the server to download the individual item each time. As a reality, the more requests there are, the longer the page will take to load.

In accordance with Google, target 50 or fewer requests and 1,000 or fewer bytes to optimize load time will bring you many benefits.

3.) Caching to Improve Website Speed

The third way recommended today is Caching to improve website speed. Caching is a process that temporarily stores frequently accessed website pages on the server in order to load faster when you come back. As a result, a decrease in bandwidth used and an increase in performance is absolutely understood.

Each time a request is made to load a page, the process starts of fetching all the parts that make it up. Items like images, CSS, and javascript files.

By implementing caching, when a user arrives on the page, they are served with a “cached” or “stored” version.

If you are using WordPress, there are many plugins that will do this automatically for you like W3 Total Cache and WP Super Cache.

4.) Improve Your Server

Optimizing your website means that you also need to improve your server. Servers are not only one size fits all thing. In fact, there are hundreds of different types which have all shapes and sizes (specs and performance).

Therefore depending on which server you have implemented, your website performance can be affected more or less. The thing you need to do is finding the pros and cons of many servers and select the most suitable one for your demand. 

Conclusion

To sum up, it is better for you to do website testing to know where your website is. Is this bad or good at page loading time. If not, you can bear insufficient revenue which is a thing no one wants. Try some ways recommended above to improve your website performance. 

>>> Website testing: Good website performance increase conversion rates